MIAMILAND! may market itself as the largest theme park in Florida, but that’s not quite it. The new creative branding initiative in the hopes to attract visitors to more than just is vibrant downtown and top-notch beaches. The MIAMILAND! campaign is there to remind us that not too far from downtown you can immerse yourself in nature. You can go paddling in Sunset Harbour near Miami Beach, go Gator-spotting in South Miami-Dade County, camping in a national park, or taking an airboat ride in the Everglades you are still near enough to drive into downtown for an elegant night on the town. The town that began as a trading post surrounded by nature may be bigger 200 years later but is still surrounded by nature. If you are visiting South Florida you might want to do a little research on the new “theme park” in town, MIAMILAND!