The Caribbean Hotel and Tourism Association has kicked off a new campaign to highlight the diversity of the million square miles of geographic and ethnic variety the region has to offer.
“Visitors, past and present, have not been introduced to the offerings of our vast and diverse region. We will change that by highlighting the charms contained in the million square miles of Caribbean Sea, home to French, English, Spanish, Dutch, Creole, African, Asian, American and many other cultures,” said Frank Comito, Director General and CEO of the Caribbean Hotel and Tourism Association, encouraging residents and visitors to experience more of the region’s rhythms.
The region sees the Caribbean as a brand and wants to reinforce the idea that with the year-round nature of their product, the Caribbean itself, “The Rhythm Never Stops.”
We at No Kids, Will Travel understand that sentiment. Whether it is the sound of the waves softly crashing on the sand, the sound of a steel drum echoing on the wind, or the causal no-hurry attitude, the Caribbean has a rhythm all its own.
“The Rhythm Never Stops” is a marketing campaign enticing travelers to revel in the Caribbean’s incredible natural beauty, diverse cultures and hidden treasures.
The initial online campaign will run for 12 weeks and focus on the Bahamas in the north; the Cayman Islands and Jamaica in the western Caribbean; the French department of Martinique and its eastern Caribbean neighbor St. Lucia, as well as Grenada and Trinidad & Tobago in the south.