JetBlue announced last Thursday it is offering a new route of escape from winter’s crushing cold for residents of the northeast. The escape is the expansion of the budget airline’s Palm Springs, California service. You will now have even more options in flying non-stop from Boston to the desert city. The airline is now offering year-round routes to Palm Springs from New York City. JetBlue is currently the only non-stop service from New England to Palm Springs

“When the snow is falling in the northeast, the sun is shining in Palm Springs, so we want more of our customers to trade their scarves for swimsuits this season,” said Andrea Lusso, director route planning, JetBlue. “New Boston service, combined with this season’s expanded New York schedule, means a winter warmup is easier than ever, and also makes JetBlue the leading airline flying nonstop between Palm Springs and the northeast.”

Palm Springs always greets you with a warm reception with more than 360 days of sunshine you can hit the pool year round. The Rat Pack (Dean Martin, Frank Sinatra, Joey Bishop and Sammy Davis Jr.) used to vacation and play in the resort. You could walk down the streets of the small town and see celebrities like Bob Hope and Lucille Ball eating at an al fresco restaurant. The Palm Springs of the 40s, 50s and 60s was Hollywood with all the glamor but without the glitz. The oasis of today has become a haven for architecture aficionados, musicians, artists and trendy weekenders seeking a warm, retro-chic getaway.

“Our growing relationship with JetBlue and this highly anticipated flight between Palm Springs and Boston represents JetBlue’s increased confidence in Greater Palm Springs as a destination that appeals to East Coast travelers,” said Scott White, President, and CEO of the Greater Palm Springs Convention & Visitors Bureau. “We look forward to welcoming Bostonians and winter-weary visitors to our destination.”

So when the winter weather starts getting to you, put on your Sinatra, pack your bag with your best vintage attire, and board a six-hour flight for a weekend of sun, outdoor dining and shopping for mid-century modern antiques.